I'm a brand and growth leader with over a decade shaping how people think, feel and act. I've built consumer brands from the ground up, scaled B2B revenue, and turned recycling — one of the hardest behaviours to change — into something people actually want to do.
My work sits where creativity meets commercial outcomes: brand strategy, marketing systems, and communities that compound over time.
From founding creative at a global sneaker brand to Singapore's circular economy, I've led the work end to end — and stayed close to both the craft and the number.
