Product Images
I have been in charged of planning, executing how all the products for the company should be taken and the treatment for it in various platforms. The initial branding phase was taken over when I saw that the products didn’t look as great and wanted to change the way it can be communicated for consumers to purchase the sneakers. I have worked with Anatta to help build the website for optimisation with the product images and from there I worked with Zantz, a Singaporean Photographer, to achieve the best lighting and colour for the products.
I have planned and sourced different ways to showcase the products to maximise value and making sure that the different angles have their usage across OOH channels, digital social platforms and wholesale.
Worked with my team to create the entire catalogue images for Cariuma.
I was in charged in planning the angles, lighting, types of images needed to show case the sneakers in the best way possible for consumers.
Created sections to show the materials used and also implementing lifestyle images to incorporate with the overall experience.
